Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying.
Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying.
Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying.
Adtech consultant Peter Crofut joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV.
Filippo Gramigna breaks down the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem.
Jim Daily shares why moderation remains essential to fostering safe, productive dialogue for both consumers and advertisers.
Ian Forrester, founder of creative effectiveness platform DAIVID, joins the podcast to discuss why traditional creative testing is too slow and costly for today’s high-volume ad world.
This conversation with Greg Sherrill offers perspective for anyone looking to simplify their programmatic stack and deliver better outcomes.
Ali Mack, VP of AdTech at Experian, joins the podcast to explore how marketers can stay adaptive in a fragmented identity ecosystem.
Rob Christensen, Global EVP at Vevo, joins the podcast to explore the often-overlooked power of music videos in today’s advertising ecosystem.
Ari Paparo, founder of Marketecture Media, joins host Noor Naseer to discuss his new book and the impact of storytelling in adtech.
Tune in, as Basis Technologies' senior director media innovations + technology, Noor Naseer, speaks with industry experts to gain insight into the topics, tactics and technologies that are shaping the future of our digital-first industry. If you would like to be featured on the podcast or have a topic you would love to hear about—contact Noor Naseer via LinkedIn.