To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
Frost & Sullivan names Basis the Industry Leader in Customer Value. See Why
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“The more we integrate Basis into our workflow, the more value we see.”
“Since using Basis, we reduced set up time and are able to launch more campaigns.”
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To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition