or the past several months, BASIS has been researching, redesigning, and recreating their Web site at www.basis.com. Why put
such effort into doing a makeover of a functioning site? Changing the focus, content, and look will help deliver valuable
information to various BASIS customers groups in a more intuitive, aesthetically pleasing, and useful manner.
To begin this renovation, BASIS assembled a team of employees whose talents and expertise include graphic arts, technical
writing, and Web development. Combining customer feedback with suggestions from BASIS management, this design team identified
the following goals to direct the Web site's makeover:
- Emphasize content
- Provide useful information to various customer segments
- Maintain a similar hierarchical structure throughout
- Present a more pleasing look and feel, color scheme, and layout
The team laid out the framework for the new design, changing the focus from an "inside-out" perspective what BASIS
(inside) considers important to the customer (outside); to an "outside-in" viewpoint what the customer considers
important. This new "outlook," so to speak, creates a more relevant, more valuable, and more effective tool for BASIS
developers and partners.
Considering the various BASIS customer types and roles within these global organizations, the makeover team reorganized the
information in the most easily accessible and logically arranged layout possible. Designing a site that functions effortlessly
and intuitively both within a browser and to the users, increases their comfort level and enhances their ability to understand
the general layout and navigational methods. In addition, the Web site's general look and feel is important to its reception
and ability to generate return visits.
|Figure 1. A sample of the new look of www.basis.com
To implement all of the proposed components across the entire site at one time would greatly delay customer's access to the
improvements. So considering the options, the team decided to roll out the new site in phases. The first phase, debuting in
the coming weeks, carries the new look and feel component throughout the site (see Figure 1), plus rewritten content for the
Products section. In the months to come, the team will rollout the remaining sections, one or two at a time, as they complete
To see the exciting new changes, periodically check www.basis.com and experience our more intuitive, aesthetically pleasing,
and useful tool. If you have any comments or suggestions, please contact the BASIS
n August 8-10, 2005, BASIS enthusiastically returned to the annual SCO Forum in Las Vegas, Nevada. The industry media
considers this year's conference the best Forum in many years -certainly the best Forum I have attended.
Senior Account Manager
Several hundred attendees heard SCO's Darl McBride, CEO and President, tout their latest product offering, OpenServer 6.
OpenServer 6 provides new kernel features, hardware support, and enhanced security and stability.
Our very own customer, Dave Ramgren, Division V.P. with BIS Computer Solutions, Inc., "wowed the crowd" with the featured SCO
OpenServer 6 success story of an expansive BBx installation at a large U.S. defense department contractor. In addition to this
public success story, we also heard similar stories from the many BASIS customers who stopped by the BASIS booth.
In addition, we met a number of potential customers who visited us at our booth and learned about the latest BASIS product
offerings. This brief introduction whetted their desire for more information, which we satisfied during our breakout session.
During this session, they learned about our integrated application development tools and robust database management system.
The turnout was very encouraging and Nico Spence, our Chief Marketing Officer, received a warm greeting and enthusiastic
feedback at the conclusion of his presentation.
In every aspect, SCO Forum 2005 was a tremendous success for BASIS and SCO. I look forward to returning to Las Vegas with SCO
as they join us next May for the BASIS TechCon2006. Hope you can join us too!